{"id":12836,"date":"2021-01-13T20:27:54","date_gmt":"2021-01-13T20:27:54","guid":{"rendered":"https:\/\/symbl.ai\/?p=12836"},"modified":"2022-04-15T03:17:34","modified_gmt":"2022-04-15T03:17:34","slug":"applying-machine-learning-to-voip-systems","status":"publish","type":"post","link":"https:\/\/symbl.ai\/developers\/blog\/applying-machine-learning-to-voip-systems\/","title":{"rendered":"Applying Machine Learning to VOIP systems"},"content":{"rendered":"

You can add machine learning to data endpoints of VoIP or SIP systems to analyze speech patterns in real time and enhance the conversation with insights like caller intent, emotions, and mood. This is especially valuable for call center apps or any voice-enabled application that deals with human to human interaction at scale.<\/p>\n

Access the audio data in your application<\/h2>\n

Most VoIP runs on session initiation protocol (SIP). Even if yours runs on Real-time Transport Protocol (RTP)<\/a>, you can use VoIP signaling and media gateway control protocol (MGCP)<\/a> in the back to back user agent (B2BUA)<\/a> to send the call audio to your machine learning (ML) system. This can then feed valuable insights for internal or external conversations.<\/p>\n

Pulling pre-conversation data from your IVR or virtual assistant<\/h2>\n

Before a VoIP call begins, you can extract useful metadata from it \u2013 like who’s calling, from where, and indications of the caller’s intent. Businesses often use this to help prepare their staff for the next call. Plus, you can use a live sniffer<\/a> to pick up on SIP packets and pull available data like source IP, caller ID, previous calls, extension numbers, and IP addresses.<\/p>\n

This helps you predict who’s calling and whether to route the caller to a certain employee or team.<\/p>\n

In the case of human to human conversations<\/a> over a VoIP connection, many companies funnel callers through an interactive voice response (IVR)<\/a> system, also known as a phone tree. Your voice command or push of a button is translated by a programmable voice AI. When you push a button, the AI picks up on the dual-tone multi-frequency signaling<\/a> (DTMF tones).<\/p>\n

You’ve probably spent time in an IVR yourself and been asked to \u201cPress 1 if you are a new customer\u201d or, \u201cSay \u201cinvoice\u201d to be connected to an employee in our accounting department.\u201d The concept is meant to save time and route callers to the employees best suited to help them. But as you may have experienced, it has limitations.<\/p>\n

When the call is put through to a human operator, your ML model can make real-time inferences about caller intent from the audio stream and surface those insights on-screen to help the human agent improve the interaction. This is particularly useful for customer service, sales calls, and support applications where one of the key performance indicators may be to keep conversations short to avoid a long queue or to identify responses that drive upsell opportunities.<\/p>\n

You can also implement predictive ML models to recommend the \u201cnext best action\u201d\u202f(NBA) and help find patterns before or during the call based on historic data and ongoing conversation characteristics that determines which actions are most likely to lead to the desired outcome.<\/p>\n

During the call \u2013 using machine learning to enhance the conversation<\/h2>\n

When you’re in a conversation with another human, AI can assist the caller by analyzing speech patterns in real time, recognizing their current mood and any changes in mood. In a call centre, this helps agents avoid making a bad situation worse and lets them wrap up calls quicker and to the satisfaction of the caller.<\/p>\n

For this to work, you need to dedicate enough bandwidth to secure your VoIP calls against packet loss. This ensures the correct quality and order of each packet in real time. You may want to scale up your offline machine learning for optimal packet loss concealment<\/a>. This will help mask issues like delayed or completely missing packets of voice data.<\/p>\n

You can leverage AI in real time for several types of customer conversations where it’s important to optimize engagement and amplify the interaction:<\/p>\n